A DIGEST CELEBRATING STANDOUT CREATIVE IN SPORT
In conversation with those shaping the creative and cultural world of sport, we highlight the details that bring it to life, celebrating the minds shaping how sport is experienced today.
@redbullracing
CONTENT PILLARS
CREATIVE
The creative minds and ideas shaping sport beyond competition. From fashion campaigns and athlete collaborations to photography, filmmaking, branding and design, STTRIDE explores the vision and craftsmanship influencing sport’s visual and cultural identity.
EVENT
The moments and gatherings that turn sport into a shared cultural experience. From tournaments and championships to races, exhibitions and cultural events, STTRIDE explores the people, traditions and creative direction that bring them to life.
PLACE
The spaces and environments that shape how sport is experienced. From iconic courses and courts to private clubs, stadiums and sporting destinations, STTRIDE explores the people, design and ideas that give these places their identity.
WELLNESS & PERFORMANCE
The people, practices and ideas shaping how we move, train and recover. From performance innovation and longevity to wellness concepts and emerging approaches to athletic wellbeing, STTRIDE explores the evolving relationship between sport, movement and modern life.
VISUAL IDENTITY
STTRIDE is built to celebrate the people whose creativity shapes sport, and we'd be delighted to include your voice in that story. The Three Question Feature offers a thoughtful spotlight.
Designed to be simple, participation involves answering three questions over email, through a brief conversation or by voice memo. Paired with a selection of imagery, your responses become an editorial feature exploring the details behind your work.
Every detail matters—from crediting collaborators to linking directly to the people, properties and studios involved. Our approach is rooted in celebrating the full creative process, not just the finished experience. We would be thrilled to share your perspective as part of STTRIDE launch.
@aimeleondore