Sara Dial is a journalist, content strategist, and creative storyteller with a love for the intersection of sport, creativity, and culture.

A graduate of The University of Texas at Austin with a degree in journalism, Sara spent two and a half years working under Vogue editor and Over The Moon founder Alexandra Macon, covering fashion, design, lifestyle, and celebrations. Her work later expanded into the world of sport through Esses, a Formula One-centered lifestyle publication, alongside contributions to various Modern Luxury titles. Today, she works in marketing and storytelling at Ourisman Travel, bringing her interest in creativity and memorable experiences into the world of luxury hospitality.

She's always been drawn to everything happening beyond the competition, from the creative direction of a Formula One campaign to a fashion collaboration, a beautifully designed venue, or the atmosphere surrounding a major sporting event. For her, some of the most interesting stories belong to the people making it all happen behind the scenes.

That curiosity led to STTRIDE, an independent editorial platform exploring the creative side of sport and the people shaping its culture.

Built around the idea of substance without the formality, STTRIDE looks beyond scores and sporting achievements to tell the stories behind the ideas, collaborations, and experiences that make sport so compelling. Through short, thoughtful interviews and visually engaging storytelling, Sara hopes to make these creative perspectives accessible, enjoyable, and worth a closer look.

At its heart, STTRIDE is about celebrating the creativity surrounding sport and the people bringing it to life.